Definition: MoneyHero features products by pinning them to the top of the product comparisons page. The label we use for these products is named “Featured Product”.
MoneyHero comparisons page is intended as a powerful tool to help consumers compare and find the right products based on their needs. Consumers can further refine their searches based on product attributes and offers for example, or make use of predefined categories such as Air Miles, Cash Back etc for further context. The comparisons page makes for an organised showcase of our large catalog of products.
MoneyHero also features products by evaluating a combination of factors, all of which are intended to provide discovery in a contextual manner, so that consumers can make informed decisions. We do not accept paid placements or sponsorships nor do we provide an exact list of requirements for featuring products.
Our featuring principles, all given equal weighting, are defined below:
• Product features
• Product popularity
• Application process
Based on our research, products with features most valued by our consumers that includes, but not limited to, lower fees, higher rewards, welcome offers with substantial value.
Products that have a higher number of views and applications are more likely to be selected for featuring. This is a crowd-sourced way to find products that might be of interest to consumers.
Products that have an online, straightforward, user-friendly application process and higher rate of approval will be more likely to be selected for product featuring.
See for yourself, take a look at our comparisons pages now.